Where we come from
The idea for the Chocoversum came from the long-established Bremen-based premium manufacturer HACHEZ. As a brand that has stood for quality chocolate since 1890, HACHEZ wanted to make the fascination for chocolate accessible to a wide audience. The vision: a place where the magic of chocolate can be experienced in all its facets.
On 3 December 2011, the Chocoversum opened its doors in the heart of Hamburg, just a stone’s throw from the historic Speicherstadt district. By 2016, more than 500,000 people had already explored our world of chocolate, and that was just the beginning! Following a comprehensive overhaul of the exhibition in the same year, the experience was made even more intense and interactive.
Today, we welcome around 215,000 chocolate lovers from all over the world every year and have accompanied over 2.5 million guests on the journey from cocoa bean to finished bar. Our success lies not only in sweet temptation, but also in our ability to combine knowledge and enjoyment in an exciting way.
We have been brand-independent since 2023 and are constantly expanding our chocolate network. Because there are so many great manufacturers, producers and initiatives that we want to offer a platform for at our location in Hamburg city centre.
In 2024, we opened our new chocolate workshop – a real milestone for us!
What makes us unique
The Chocoversum is no ordinary museum – it is a world of experience that appeals to all the senses. Across 1,200 square metres, we guide our guests through the world of cocoa and chocolate in eight exciting stations. From the tropical rainforest to the roastery to the chocolate factory: the experience stations are designed in such a way that you feel as if you are immersed directly in the scenery.
Our corporate culture is our chocolate side. Over 100 team mebers provide a sweet guest experience and bring our brand to life.
The highlight? Our chocolate workshop! Here you can create your own chocolate bar and take it home with you – your very own personalised happiness to take home. With us, you’re not buying a ticket to a museum, but 90 minutes of fun, indulgence and chocolate magic.
What we feel responsible for
Sustainability and social responsibility are firmly anchored in our corporate culture. Some of the Sustainable Development Goals (SDGs) are particularly important to us and we want to actively contribute to achieving these global goals.
- No poverty & no hunger: In our sustainability station, we provide information about the living conditions of cocoa farmers and are committed to fair trading conditions
- High-quality education: 20% of our guests are school classes, for whom we provide special teaching materials to spread knowledge about sustainable cocoa farming.
- Gender equality: Equality is very important to us. We promote women in management positions as well as family friendliness and strengthen diversity in our team. We have signed the Diversity Charter to reaffirm our commitment to an open and inclusive working culture.
- Affordable and clean energy: We use 100% green electricity, rely on energy-efficient machines in our workshop and, in collaboration with Ecobono, offer our guests the opportunity to offset their carbon footprint when travelling.
- Sustainable consumption and production: We like to work with local manufacturers and award-winning producers. More than 15% of our range is now of sustainable origin – and the trend is rising! We want to encourage conscious and sustainable consumption among our guests.
But we can’t do everything at once. We will only be able to tackle other goals later. That’s why we are proud to be a participant in the European Tourism Sustainability Monitoring 2030 (ETSM2030), a project funded by the European Union (EU) to promote sustainability certification and knowledge about sustainability in small and medium-sized tourism enterprises (STEs).
Our responsibility does not end with chocolate. We offer our employees continuous training opportunities and promote their health through holistic occupational health management. These measures make the Chocoversum a workplace that is not only fun, but also ensures personal and professional development.